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The auction used to be automated. I could say my max spend is $30 an ad, but if my biggest competitor maxed at $15, I would pay ~$15 + 1. Now I pay $30 Also
by techblueberry 2mo ago
The auction used to be automated. I could say my max spend is $30 an ad, but if my biggest competitor maxed at $15, I would pay ~$15 + 1. Now I pay $30
Also made more simply, if I made XBOX games, Google used to say “you can pick ‘Xbox’ as a target and they’d only show your ads to people who searched for Xbox. Not they generalize and show to all “video game” searches like PlayStation.
- andsoitis 2mo agoWhat does any of that have to do with AI capex spending?
- techblueberry 2mo agoI think they’re theorizing that’s why they’re squeezing their customers.
- wyclif 2mo agoHe's asking hypothetically why Google would be willing to give up a healthy, lucrative business to Doctorow-ize their gravy train.