you have no idea how SLOW banks move. And how little say the tech teams have there. The companies selling you the devices make 1/3 (appl) to 3/4 (alphabet) of

you have no idea how SLOW banks move. And how little say the tech teams have there. The companies selling you the devices make 1/3 (appl) to 3/4 (alphabet) of their entire revenue on Advertising. Owning the indentity layer ensures they get fully addressable ads, which is the difference of $12 per impression instead of $.0001 per thousand impressions. But nobody is ready for this conversation.