This isn't a justification of why geeks should be into sports, it's why people looking for a new market should consider that domain. That's fine and all but a

This isn't a justification of why geeks should be into sports, it's why people looking for a new market should consider that domain. That's fine and all but a bit misleading. I follow a few sports, the one my brother is on a team for I follow quite closely and know unnecessarily deeply. It's not like there aren't techies that like sports, or work inside of them already to bring the goods. There are pockets that lack the latest and greatest tech, but thats true of every industry and doesn't make sports some untapped gold mine. They are actively seeking tech where it will help them, and on top of that just through osmosis from coverage, stadium presentation and post game tape review teams soak up even more tech. If you're looking for an industry that could uniquely benefit from an infusion of tech, it's not sports. The sabermetrics story is a big story because the hostility to it it was an unusual case. It was also a very narrow case that the application of that particular bit of math was such a game-changing development. Oh and that thing about sports as a way of thinking about software is not only a stretch, my experience makes it sound like pablum.