As someone who runs a bootstrapped sports company (focus on american sports), I would like to add that it's very seasonal and unpredictable (in a bad way). You

As someone who runs a bootstrapped sports company (focus on american sports), I would like to add that it's very seasonal and unpredictable (in a bad way). You never know when a lockout might occur to hurt your business. In fact, there have been 3 lockouts in the past 4 years. NHL is STILL locked out from Oct, with half their season gone and no deal in sight. There are seasonal changes that impact your business. Fall/Winter are wonderful since the NBA, NFL, and NHL are playing. NFL especially dominates in terms of eyeballs. You can combine all other sports and it still won't equal NFL's popularity and how it drives user interest. Once the NFL season ends, so does your revenue and/or traffic. In the summer, you basically just have baseball and limp through wishing September would come quicker.