There is a great business opportunity in sports. I started a digital sports marketing company 6 years ago and we've had great success with this niche. The marke

There is a great business opportunity in sports. I started a digital sports marketing company 6 years ago and we've had great success with this niche. The marketing side of teams can be real progressive, we've built 4 SAAS apps that and have worked with over 150 teams around the country. I'd say the best part is although they compete on the field, they don't consider each other competitors, so they exchange best practices constantly. Meaning if you do something good for one team it will get out quickly. We have hundreds of brand advocates in the space. Now when we launch a new product we can go from 0 to 40 sales and 1/2 mil rev in 6 months. And as it pertains to the story. Only 30% of our staff is into sports and has a daily knowledge of players and league issues. In fact I don't follow any sport or watch ESPN, I just enjoy going to games in person. I think our companies objectiveness has helped is greatly. Http://row27.com if you are curious. Our "apps" are http://fanmaker.com http://fanmaker.com and our news network is http://sportsbusinessnow.com http://sportsbusinessnow.com