>30% of people usually just don't vote, even in the presidential elections that happen every 4 years. It's of primary importance to motivate these folks to vot

>30% of people usually just don't vote, even in the presidential elections that happen every 4 years. It's of primary importance to motivate these folks to vote at all. Getting them to favor for a candidate who isn't batshit crazy is a secondary function. A person who doesn't vote can't be meaningfully swayed one way or another to begin with.