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In the SF tech scene they talk about this -- startups say they will put up a billboard for one CTO. I don't even think that's an exaggeration. I watched a You
by asdfman123 2mo ago
In the SF tech scene they talk about this -- startups say they will put up a billboard for one CTO.
I don't even think that's an exaggeration. I watched a YouTube video about a startup that wanted to land a major client, figured out the CTO's commute, and put up billboards along the way.
Then they called the guy and he told them "I see your ads everywhere." They had an in.
The economics likely make sense when a contract is easily worth tens of millions of dollars. They're trying to create the perception that they're established in the mind of one person.