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I'm always amazed when I see companies make the mistake of giving facebook control over their business, pushing facebook's brand over their own, and driving peo
by papsosouid 14y ago
I'm always amazed when I see companies make the mistake of giving facebook control over their business, pushing facebook's brand over their own, and driving people away from their own site instead of towards it. What is so special about facebook that makes marketing people forget everything they learned about marketing?
- cheald 14y agoIt's where the eyeballs are. There's an enormous amount of collective time spent on Facebook these days. If you can capture a fraction of that, even if it's just in the form of brand recognition, that's a potential win.
- papsosouid 14y agoYou seem to have misunderstood. The fact that lots of people use facebook means marketers should be using facebook to push their brand, and engage with potential customers. Instead, they are pushing facebook's brand, and telling customers to go to facebook. Users are already at facebook, so that is just dumb, and a waste of money. Every time you see a TV ad where some company says "go to facebook.com/stupidcompany" instead of sending people to stupidcompany.com is the backwards mentality I refer to in action.