Bandwidth is still not free, if you cloud host. I had a client ask me to look into why their bill spiked 5x (admittedly not by much - from a few dollars to ten

Bandwidth is still not free, if you cloud host. I had a client ask me to look into why their bill spiked 5x (admittedly not by much - from a few dollars to tens). They run a static site, and it turned out someone had inadvertently replaced an image with a massive uncompressed photo. Every unique visitor was caching O(25MB) when they loaded the homepage. Also funny because now everyone has 100Mb+ internet, nobody noticed a few extra seconds on load. There are lots of solutions to this if you actually need to serve a lot of bytes, but you can get stung even with very simple deployments. Not everyone wants to put Anubis or Cloudflare in front of their site.