They don't have a clue what they're doing because they've never been where they are before. Pretty much since the first newspaper was printed, the industry's e

They don't have a clue what they're doing because they've never been where they are before. Pretty much since the first newspaper was printed, the industry's entire business model depended on being the main source of distribution of general information to a geographically defined audience. Now that the internet is here, the model of distribution they've spent hundreds of years refining is practically useless and their audience is no longer clearly defined, but they're still saddled with hundreds of years of processes and experience. In reality, it's actually very impressive that an organization like the Guardian is willing to try, fail, and try again the way they are. I, for one, hope they can figure out something that works.