{Black box} + {sunk financial/time cost} + {ambiguous rankings} + {marketing} = {irrational tribal loyalty} On reddit et al., people talk about LLM brands like

{Black box} + {sunk financial/time cost} + {ambiguous rankings} + {marketing} = {irrational tribal loyalty} On reddit et al., people talk about LLM brands like their sports teams. I think the first-party ecosystem moats they're all trying to build are exacerbating this tendency, as now people have a lot of learning time sunk in a company-specific option.