Fish out of water flail. It's all they know how to do. You make an observation that I agree with. The very few Old School Publishing people that I have brushed

Fish out of water flail. It's all they know how to do. You make an observation that I agree with. The very few Old School Publishing people that I have brushed past in my life keep this observation alive with their hand wringing. (If it weren't for the handwringing, I might be tempted to call such activity 'exploration'...) But it seems to be what happens to organizations that get large and comfortable- they can't imagine life any other way, and when that way of life is threatened, they try to hold on. It reminds me of the people living in a hurricane's landing zone. We know it's a killer hurricane, we know it's coming ashore, but these people will not be moved, will not be threatened to leave their homes by ... this inanimate storm that doesn't care whether your home is in its path or not. My 'advice' to these companies: the market doesn't care whether your particular company survives. Its participants only care about their own desires- consuming quality content, being entertained, keeping their own costs down, etc.