Another school of thought is that punishment should be proportional to the crime or harm. Something isn't really a big deal, it doesn't make sense to stick it

Another school of thought is that punishment should be proportional to the crime or harm. Something isn't really a big deal, it doesn't make sense to stick it to a company. This is better at balancing the public interest of legal compliance against the public interest in the product the company provides. It's basically the same trade-off with set in criminal punishments in general. If we made it it the death penalty for jaywalking or littering, we would have a lot less of it. Seems like a slam dunk right? Why don't we just do that?