Had a conversation about UI design once that went along the lines of: Q: How do we make that [...] noticeable? A: I know, let's make it freakyn ugly! ... A:

Had a conversation about UI design once that went along the lines of: Q: How do we make that [...] noticeable? A: I know, let's make it freakyn ugly! ... A: Hmmm... seems that we overestimated peoples' aesthetic sense.