- The Launch: DS 4 officially releases - The Big Promise: Announces a major price cut for Summer 2026, powered by cost savings from a shift to Huawei chips -

- The Launch: DS 4 officially releases - The Big Promise: Announces a major price cut for Summer 2026, powered by cost savings from a shift to Huawei chips - The Hype Train: Launches a flash promotion cutting prices in half, follows up by announcing the 50% discount is now permanent - The Reality Check: Summer arrives, and Huawei's chips flops - The Retreat: Forced to quietly reorder Nvidia chips - The Damage Control: Introduces "off peak hours" pricing to shift demand - The Aftermath: Announces a significant price hike Ready to IPO :^)