There are several states where they are in fact required to hold the liability forever. https://www.ncsl.org/financial-services/gift-cards-and-gift-certificate

There are several states where they are in fact required to hold the liability forever. https://www.ncsl.org/financial-services/gift-cards-and-gift-certificates-statutes-and-legislation https://www.ncsl.org/financial-services/gift-cards-and-gift-...