Exactly, it's all about managing expectations. You can't blame users in the aggregate for being upset when you set their expectations very high and then try to

Exactly, it's all about managing expectations. You can't blame users in the aggregate for being upset when you set their expectations very high and then try to bring them down. Actually, to blame an aggregate group of people (especially your own customers) for anything is folly. Chances are it's not them, it's you.