Good demo of the gap between "no cookies" and "no tracking". A chunk of the analytics industry sells "cookieless" where under the hood it's exactly this - a fin

Good demo of the gap between "no cookies" and "no tracking". A chunk of the analytics industry sells "cookieless" where under the hood it's exactly this - a fingerprint doing the cookie's job. Easy way to tell the two apart: if a tool can recognize you as a returning visitor across days without ever asking, something is identifying you.