Language learners need to be able to use the site in their native language. The whole world doesn’t feel comfortable using English as a second language to learn

Language learners need to be able to use the site in their native language. The whole world doesn’t feel comfortable using English as a second language to learn another language. None of my students use English to learn Spanish or Mandarin Chinese. They use their mother tongues so they don’t have to add to their cognitive load by processing another language on top of the one they're already learning. The localized sites are exactly what they can judge as native speakers. They’re judging copy in their own language, not the language they’re learning. We noticed that a good share of our learners were already using Google Translate built into their browsers to access the site in their native languages. The quality is atrocious, so what we’re offering is a step change from that. We offer 58 languages to learners. Only 16 have been localized. That means the chrome of the website and apps -- the learner’s native language -- not the video content they watch in the target language they’re learning. Between my co-founder and me plus people who have kindly offered to review the site we can judge seven of those localizations well enough to see that they’re orders of magnitude better than what Google Translate would concoct for them.