> Build the product once, distribute it to a million users for roughly the same cost as distributing it to one. Every incremental customer flowed largely to the

> Build the product once, distribute it to a million users for roughly the same cost as distributing it to one. Every incremental customer flowed largely to the bottom line. common misconception about software unit economics. With enterprise software (one that costs real $$$) there always more costs attached post shipping. Before client/server it was support. Then it was security and the constant threat of cyber attacks. Distributing software is nothing like distributing books.