Out of curiosity where are you getting the "way more user data" part? The WSJ/AllThingsD article which all the blog stories were derived from and is as close to

Out of curiosity where are you getting the "way more user data" part? The WSJ/AllThingsD article which all the blog stories were derived from and is as close to definitive as we're going to get put it this way: "Sources tell AllThingsD that Google, for example, wanted more say in the iOS maps feature set. It wasn’t happy simply providing back-end data. It asked for in-app branding. Apple declined. It suggested adding Google Latitude. Again, Apple declined. And these became major points of contention between the two companies, whose relationship was already deteriorating for a variety of other reasons, including Apple’s concern that Google was gathering too much user data from the app." http://allthingsd.com/20120926/apple-google-maps-talks-crashed-over-voice-guided-directions/ http://allthingsd.com/20120926/apple-google-maps-talks-crash... Google Latitude doesn't automatically mean its collecting more data, since its opt in/sign in even on Android.