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The author ignores that there are a limited number of big ad budgets that will spend big $$ on shitty placements like ESPN, etc. I speak from experience. Anyon
by freejack 14y ago
The author ignores that there are a limited number of big ad budgets that will spend big $$ on shitty placements like ESPN, etc.
I speak from experience. Anyone spending more than $1m a year on Internet advertising is investing in "branding" more than they are investing in "conversions". If you want to take the risk that this scales, go for it.
- freejack 14y agoAnd perhaps I should add a "why" - the universe of web properties that can convert is limited. They typically have a small audience, so the real spend for any specific brand that will really convert into actual $$ sales is limited. I'm guessing that its around the $1m mark. I could be wrong by an order of magnitude, and probably not much more.