Agreed, I think it's a mistake to treat "cable" as the entire product category here. It's a (dying) subset of the product category, not the whole category. Like

Agreed, I think it's a mistake to treat "cable" as the entire product category here. It's a (dying) subset of the product category, not the whole category. Like internet and cellular service, SOTA television content as a whole hasn't ever really been cheaper than it is today.