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> The lack of innovation was exclusively Apple's fault. They neglected to update its Google Maps powered app and decided to enter into war with Google at the de

> The lack of innovation was exclusively Apple's fault. They neglected to update its Google Maps powered app and decided to enter into war with Google at the detriment to Apple customers. If Steve Jobs hadn't gone nuclear on Google, the Maps debacle would never have happened. From what body cavity have you pulled this? At this point the calculus is pretty well understood. Apple's license covered bitmap tiles, traffic and transit routing. Apple wanted turn-by-turn and vector maps. Google wanted ads, prominent Google branding and way more user data. Neither side would give ground. So they hit an impasse. That's it.

jonknee 14y ago
> Google wanted more prominent branding and way more user data. So yes, Apple decided that it would drop Google. They were in a tough spot, hating Google with every breath but then relying on them for mapping, but it was a bed that they made. Considering that the YouTube and Google Maps applications rocketed to the top of the store instantly, do you think Apple was concerned about its users or concerned about sticking it to Google? Apple's users want Google's applications, Apple does not want to cooperate with Google. It's that simple.
- danilocampos 14y ago
  > They were in a tough spot, hating Google with every breath I think it's more likely they hated the thought of an ad-heavy maps app that shuttled enormous volumes of their customer data to another party. Apple is an enormous company with significant value tied up in the success of their flagship product, the iPhone. "Hate" – or whatever emotions you're suggesting here – might occupy the minds of leadership, but they're going to make decisions based on what's best for the company. Clearly they thought an ad-heavy maps app was not best.
- 2muchcoffeeman 14y ago
  Well, I want google mapping data but without the ads and without it asking me to log in ever. I would also like YouTube with no ads. I just don't use the Google YouTube app anymore. I'm all for Apple trying to keep device ad free.
Shooti 14y ago
Out of curiosity where are you getting the "way more user data" part? The WSJ/AllThingsD article which all the blog stories were derived from and is as close to definitive as we're going to get put it this way: "Sources tell AllThingsD that Google, for example, wanted more say in the iOS maps feature set. It wasn’t happy simply providing back-end data. It asked for in-app branding. Apple declined. It suggested adding Google Latitude. Again, Apple declined. And these became major points of contention between the two companies, whose relationship was already deteriorating for a variety of other reasons, including Apple’s concern that Google was gathering too much user data from the app." http://allthingsd.com/20120926/apple-google-maps-talks-crashed-over-voice-guided-directions/ http://allthingsd.com/20120926/apple-google-maps-talks-crash... Google Latitude doesn't automatically mean its collecting more data, since its opt in/sign in even on Android.

jonknee 14y ago

> Google wanted more prominent branding and way more user data. So yes, Apple decided that it would drop Google. They were in a tough spot, hating Google with every breath but then relying on them for mapping, but it was a bed that they made. Considering that the YouTube and Google Maps applications rocketed to the top of the store instantly, do you think Apple was concerned about its users or concerned about sticking it to Google? Apple's users want Google's applications, Apple does not want to cooperate with Google. It's that simple.

danilocampos 14y ago
> They were in a tough spot, hating Google with every breath I think it's more likely they hated the thought of an ad-heavy maps app that shuttled enormous volumes of their customer data to another party. Apple is an enormous company with significant value tied up in the success of their flagship product, the iPhone. "Hate" – or whatever emotions you're suggesting here – might occupy the minds of leadership, but they're going to make decisions based on what's best for the company. Clearly they thought an ad-heavy maps app was not best.
2muchcoffeeman 14y ago
Well, I want google mapping data but without the ads and without it asking me to log in ever. I would also like YouTube with no ads. I just don't use the Google YouTube app anymore. I'm all for Apple trying to keep device ad free.

Shooti 14y ago

Out of curiosity where are you getting the "way more user data" part? The WSJ/AllThingsD article which all the blog stories were derived from and is as close to definitive as we're going to get put it this way: "Sources tell AllThingsD that Google, for example, wanted more say in the iOS maps feature set. It wasn’t happy simply providing back-end data. It asked for in-app branding. Apple declined. It suggested adding Google Latitude. Again, Apple declined. And these became major points of contention between the two companies, whose relationship was already deteriorating for a variety of other reasons, including Apple’s concern that Google was gathering too much user data from the app." http://allthingsd.com/20120926/apple-google-maps-talks-crashed-over-voice-guided-directions/ http://allthingsd.com/20120926/apple-google-maps-talks-crash... Google Latitude doesn't automatically mean its collecting more data, since its opt in/sign in even on Android.