"The lack of innovation was exclusively Apple's fault. They neglected to update its Google Maps powered app and decided to enter into war with Google at the det

"The lack of innovation was exclusively Apple's fault. They neglected to update its Google Maps powered app and decided to enter into war with Google at the detriment to Apple customers. If Steve Jobs hadn't gone nuclear on Google, the Maps debacle would never have happened." Actually, Eric Schmidt left the Apple Board and soured the relationship as soon as Android approached a real priority for Google, and Google's choice to revoke free Maps API access destroyed the iOS Maps user experience (I often was advertised restaurants when trying to find the location of a job interview, for instance). Apple could not have launched a new iOS and phone with the existing Maps experience. They didn't shaft anyone. FWIW, I still think Apple's Maps are better, it took me a couple weeks to decide to take the dive, but I've been happy with it, and neither Apple Maps or Google Maps offer cycling directions, which IMO is the only major advantage of Google's data set in my life.