Ethical, to me and in short, means that the analytic tech doesn't connect the data about a user to other sites; means they don't put an unkillable cookie on the

Ethical, to me and in short, means that the analytic tech doesn't connect the data about a user to other sites; means they don't put an unkillable cookie on the machine; means that they don't try to "sell" the user's data to other entities. Or, to put it another way, respects the user's privacy in a way that would be digitally analogous to an employee in a brick and mortar store watching someone wander through the isles. I'm not entirely certain what, precisely, Google (or other companies) do internally with their data and the effectiveness of their policies. So I am asking around.