Over what timescale do you amortize your investment by pricing it in? Do you earn back your $100k by selling $20 coffee? That wouldn’t be sustainable. So, this

Over what timescale do you amortize your investment by pricing it in? Do you earn back your $100k by selling $20 coffee? That wouldn’t be sustainable. So, this is where the loss comes in. You can’t realistically sell at a profit considering your capital investment if you aren’t carrying it over longer periods of time.