> and Toyota has correctly deduced that they also don't want to buy a new 2010 Toyota in 2026. We cannot tell that for sure, because that 2010 model is not bei

> and Toyota has correctly deduced that they also don't want to buy a new 2010 Toyota in 2026. We cannot tell that for sure, because that 2010 model is not being sold new anymore. I'm working off the assumption that the billions in dollars spent on developing the new generations are reflected in the price of the new generations. Maybe I'm wrong, and the $40k on a new Toyota comprises only $1k to recoup the development cost, but I'm pretty certain that a market exists for a 2010 model Toyota sold new in 2026 for a lot less than the current-gen. China has done this with their Haval brand. The new model is manufacturer and sold concurrently with the model it is replacing, and the price difference is significant.