I'm running both now, and while my Matter network seems to be solid, I can't get over the fact that it's so much harder to set up devices than on Zigbee. Why do

I'm running both now, and while my Matter network seems to be solid, I can't get over the fact that it's so much harder to set up devices than on Zigbee. Why does Google need to get involved for me to set up a local IKEA device with my local border router?