No, but to most people the only exposure they've had to the term "Effective Altruism" (if they've even heard of the it) is morality-washing personal greed that

No, but to most people the only exposure they've had to the term "Effective Altruism" (if they've even heard of the it) is morality-washing personal greed that never quite seems to get past the "accumulation" or "self-serving boondoggle" stages. As a brand it's tainted. You might argue unfairly, but that's never mattered in "public brand perception" before.