That's a question of salesmanship. It's a very different sell than B2C, but much more rewarding. A facebook customer will maybe earn you $10, a corporate accoun

That's a question of salesmanship. It's a very different sell than B2C, but much more rewarding. A facebook customer will maybe earn you $10, a corporate account might net you $100.000. It's certainly not as easy, but the reward per sale can be thousands of times bigger. And it's not true that corporate buyers don't care about quality or innovation - often they simply don't have much choice. And, of course you have to speak the right lingo.