We do know some of the reasons negotiations for adding turn-by-turn broke down[1]. Google wanted more branding and Latitude support. Latitude seemed like a wei

We do know some of the reasons negotiations for adding turn-by-turn broke down[1]. Google wanted more branding and Latitude support. Latitude seemed like a weird thing to demand since it's not a particularly useful feature until you realize that it's just something to get people to turn on Location History (which is the secret sauce that makes all these nice location based Google Now cards work). [1] http://allthingsd.com/20120926/apple-google-maps-talks-crashed-over-voice-guided-directions/ http://allthingsd.com/20120926/apple-google-maps-talks-crash...