4 ms·
You’re making a weird number of assumptions about people’s voting and extrapolating to assertions about Society. Ads are not really the same. They can’t be as
by tyre 3mo ago
You’re making a weird number of assumptions about people’s voting and extrapolating to assertions about Society.
Ads are not really the same. They can’t be as tightly targeted to what resonates with someone. Programmatic ads are certainly much better and closer than, say, television advertising, but users can’t _engage_ with them. Like actually chat with them.
That’s where this is headed and people are not ready. I don’t think we could prepare them, anyway.
- hnlmorg 2mo agoI’m not making any assumptions. > Ads are not really the same. They can’t be as tightly targeted to what resonates with someone. The EU referendum in the UK proved your point false. > Programmatic ads are certainly much better and closer than, say, television advertising, but users can’t _engage_ with them. Like actually chat with them. When people talk about “ad tech”, they’re not talking about TV ;) And yes, people can and do engage with them. That’s how ads on social media works. During the EU referendum, people were even resharing ads on Facebook without even realising they were ads.