3 ms·
Who cares about Oscars? It's about sales and mind-share. Ticket sales still have not recovered to pre-COVID levels, and they were already in a severe downward t
by moronicles 2mo ago
Who cares about Oscars? It's about sales and mind-share. Ticket sales still have not recovered to pre-COVID levels, and they were already in a severe downward trend before the pandemic.
The trend is that increasingly, the entertainment people consume comes from small-time creators. And these small creators have thus far had very little capacity to create truly visually appealing content and take on more ambitious works. And still, they've been taking mindshare from the movie industry.
Increasingly sophisticated experiences are becoming possible for these creators via AI tools. Where do you think this is going? Keep on laughing it up at your award ceremonies, but the audience is moving on.
- andyfilms1 2mo agoSure, but saying that AI is the magic bullet to solve this is completely speculative. If and when a fully GenAI film is released and performs well at the box office, than I'm sure the industry will align itself to the new direction. But pretending like that situation is an inevitability is just wishful thinking...any number of things could, or could not happen.
- mistyvales 2mo agoIf that happens, I'll never watch a new movie or show again. I'm already hating a lot of Netflix-ified shows that pander to phone slaves with no attention span, so have stopped that dreck already. I have tens of thousands of hours of old films and shows to watch and would never finish before I die, so I am good.
- the_af 2mo agoI'm with you. When you think about it, what you call "Netflix-ified" demonstrates this race to the bottom started even before than Gen AI. People claimed Netflix produced shows and movies done "by algorithm", and in a way, this is the first kind of thing that can be replaced by AI, because it wasn't that good to begin with. Sadly.
- VanTheBrand 2mo agoYour information about ticket sales is out of date. This year is on track to outsell pre Covid years.
- dexterdog 2mo agoAdjusted for inflation and population?
- thaumasiotes 2mo agoI probably wouldn't try to adjust for both of those at once. You could ask whether inflation-adjusted revenue is up, you could ask whether per capita ticket sales are up, but I don't think the combined concept, whatever it might be, is very meaningful.
- fodkodrasz 2mo agoThe reason behind what you say is that Hollywood is effectively out of ideas and does not usually make risks with original stories (and/or wills to pay good writers), with Neflix churning out movies since years which felt like AI generated before it was a thing. If they fully embrace AI and turn tha already existing slop production to hypersonic speed, the audiences will even be less interested. At least the audiences in my bubble. Visual sophistication is not the top reason to visit movies since CGI got so good. In the 2000s nice SFX was also a key reason t visit a theater. Nowadays the less SFX the more likely I will like a film. AI is just SFX.