In an interview for my new book I asked Jason Fried of 37signals why $150/month was their highest price plan for Basecamp. Since I think plenty of large compani

In an interview for my new book I asked Jason Fried of 37signals why $150/month was their highest price plan for Basecamp. Since I think plenty of large companies would pay at least double that. His response was something similar to what you said about not feeling the need to make every bit of money possible. The Basecamp prices felt right to him and he was comfortable leaving money on the table to stick with pricing that matched his gut feeling. That's not exactly what you were talking about, but I liked his way of thinking.