I agree that internal teams make sense. It is all about what you are doing with the B2C use case and whether the user needs to fill out a 5-second highlight and

I agree that internal teams make sense. It is all about what you are doing with the B2C use case and whether the user needs to fill out a 5-second highlight and answer question. What makes it useful is catching the silent friction between "it is all good" and "site is broken."