It is odd to see a blog post that cares so much about typography and yet uses a pair of hyphens in place of an em-dash. Interesting idea though. The title exam

It is odd to see a blog post that cares so much about typography and yet uses a pair of hyphens in place of an em-dash. Interesting idea though. The title examples feel a lot like Apple Garamond from the turn of the century, Think different etc.