In my view start up founders are definitely the type to view all publicity as good publicity, especially because they really need attention to get further fundi

In my view start up founders are definitely the type to view all publicity as good publicity, especially because they really need attention to get further funding. You see a ton of ai start ups with provocative advertising or billboards like "never hire humans" for similar reasons, right? In a different market with a serious business where long term reputation matters, maybe bad publicity could be a factor. But this startup is likely to go under within a year and the founder will shed it like a skin and move on it it does. So they don't have a strong reason to care about negative press if any (and I still think this article is probably worth the cost of one tattoo artist for them).