I disagree with the way the author describes nerds. What makes something nerdy isn't inherent to the work. There's nothing about Star Wars that would always be

I disagree with the way the author describes nerds. What makes something nerdy isn't inherent to the work. There's nothing about Star Wars that would always be 'weird'. Nerdiness in my opinion is the enjoyment of something niche that the surrounding society views as disproportionate obsession or an unusual interest that goes against the cultural norm. It's not that everyone has turned into nerds, it's that things that were once nerdy have broken into the mainstream. It makes sense because many of these words are good, many of them are visual to appeal to our increasingly non-reading societies, and because these works can become societal anchor points that everyone can reference and anyone will understand. We only needed to wait out until society got over itself and integrated these things into the social fabric. While there are still superfans of Star Wars and Marvel, nerds in the sense of the word from 20 years ago are elsewhere, enjoying other niche things. Many people see the enjoyment of the over-commercialized, endless streams of content of the once-nerdy IPs as a bit passé. The nerds still exist, just not necessarily there.