> It's not like ads weren't a thing 20 years ago. Pop-up windows were particularly bad. Google pretty much declared war on those back then, providing reasonab

> It's not like ads weren't a thing 20 years ago. Pop-up windows were particularly bad. Google pretty much declared war on those back then, providing reasonable-looking ad formats that could be integrated discreetly on the page (and as far as I remember, they had a limit of how many banners you could show). I really wish we could back to that. Now they serve animated/video ads.