STRONGLY disagree. The point of using analytics is to put metrics behind your decisions. You need your data to give you insights, but you need these insights to

STRONGLY disagree. The point of using analytics is to put metrics behind your decisions. You need your data to give you insights, but you need these insights to be generalized to larger demographics. I.E. this type of person that is my potential customer doesn't convert on my landing page. Personal targeting is a TOTALLY different thing. It's not about optimizing technology, it's about optimizing sales WITHOUT optimizing technology.