2 kinds of value: What you know What you have Knowing should lead to having, but the two are often at odds - what it means to be wealthy is roughly divided i

2 kinds of value: What you know What you have Knowing should lead to having, but the two are often at odds - what it means to be wealthy is roughly divided into corporate (knowing) wealth, extracted through payroll and contracts, and asset (having) wealth largely cashed out through institutions. Knowers form consultancies, invest in startups, and ultimately sell knowledge to other knowers and a few clueless havers, but it’s only half the battle (knowing), the venturing enterprise must ultimately have what it takes