Call and speak with her again - ask her what stories her readers want to read, and tailor your information and data to that. If that's unclear, think about a go

Call and speak with her again - ask her what stories her readers want to read, and tailor your information and data to that. If that's unclear, think about a good 'angle' on your business - this is a small part of your data which is easy to understand (eg, 0-100 in 7 days; or 'Local group responds to economy by saving teens money'). Re: collaboration, this is a different discussion than getting some coverage. I would wait until after you've discussed the story, then ask her who you need to talk with at her paper about collaboration - unless they're really small, it's likely to be somebody else - and then get her permission to use her name when calling that other person to introduce yourself. Good luck!