7 ms·

What a spectacularly efficient means to devalue a once “premium” brand. I guess “good will” didn’t get its own line item on their balance sheet.

• immawizard 2mo ago
  It's on page 46 https://www.bmwgroup.com/content/dam/grpw/websites/bmwgroup_com/ir/downloads/en/2026/q2/BMW_Q2-2026-EN.pdf https://www.bmwgroup.com/content/dam/grpw/websites/bmwgroup_...
  • vineyardmike 2mo ago
    Goodwill is supposedly €1.504B.
    • inigyou 2mo ago
      Goodwill measures, IIRC, the difference between the value of a company's material assets and its market cap.
• bequanna 2mo ago
  Beyond Gen X, does anyone younger consider BMW a luxury brand?
  • abenga 2mo ago
    What brands would you think younger people consider a luxury brand? They do make smaller and sportier cars, but 5-series and up, X5 and up, those seem firmly in the luxury car category to me.
    • npxcomplete 2mo ago
      Public transit (trains)