I feel like it ends up being heavily emotion/perception driven. NGOS are "good" and "scientific reports" always tell you the truth. Combine the two and you have

I feel like it ends up being heavily emotion/perception driven. NGOS are "good" and "scientific reports" always tell you the truth. Combine the two and you have a recipe for serving information with reduced backlash. Compare that to "big bad corporations" and its not even a fair battle. People figured this out a long time ago and have been using it for awhile now. I feel like now more than ever a healthy dose of pessimism goes a long way towards understanding reality. Note: I am not suggesting these labels are universally true. I'm simply commenting on what I think is the most common perception of these two groups.