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Thank you for your words. But if I go for local press coverage now (which is my only target since my service is local too), what data should I provide them wit

Thank you for your words. But if I go for local press coverage now (which is my only target since my service is local too), what data should I provide them with apart from about the service which is already displayed on the website? Should I tell them about the current SMS traffic with my service and the number of users or any other info? Also I was thinking if I could also give her a hint that we could collaborate with them for SMS announcements and stuff like that for contests or polls their newspaper conducts. Should I mention such stuff in the first mail itself or should I go slow with the press. I haven't dealt with the media anytime, but have heard some say that the press guys are really in a hurry always since they have a lot of data to wade thru for interesting news.

JacobAldridge 18y ago
Call and speak with her again - ask her what stories her readers want to read, and tailor your information and data to that. If that's unclear, think about a good 'angle' on your business - this is a small part of your data which is easy to understand (eg, 0-100 in 7 days; or 'Local group responds to economy by saving teens money'). Re: collaboration, this is a different discussion than getting some coverage. I would wait until after you've discussed the story, then ask her who you need to talk with at her paper about collaboration - unless they're really small, it's likely to be somebody else - and then get her permission to use her name when calling that other person to introduce yourself. Good luck!
- anamax 18y ago
  > Call and speak with her again - ask her what stories her readers want to read Before you do that, read her stories and see what kind of stories she's written in the past. That will help you "pitch" her with "what kind of story do you like to tell?"
dkokelley 18y ago
The story is a PR thing. The collaboration is a business development thing. Keep them separate. Right now, focus on the story. in 1 month (after the story), go to a decision maker and give him your proposition. Mention that you were covered by them recently. Include the article if appropriate. The reporter is probably not the person you want to talk to about partnering with the paper. After the article is published, you might want to contact her and let her know how much you liked the article. Use the conversation to get the information on who you should contact about your collaboration idea. Also, what is the collaboration idea? Do you mean selling your services, or giving them away for free to the paper as a way of increasing your userbase?

JacobAldridge 18y ago

Call and speak with her again - ask her what stories her readers want to read, and tailor your information and data to that. If that's unclear, think about a good 'angle' on your business - this is a small part of your data which is easy to understand (eg, 0-100 in 7 days; or 'Local group responds to economy by saving teens money'). Re: collaboration, this is a different discussion than getting some coverage. I would wait until after you've discussed the story, then ask her who you need to talk with at her paper about collaboration - unless they're really small, it's likely to be somebody else - and then get her permission to use her name when calling that other person to introduce yourself. Good luck!

anamax 18y ago
> Call and speak with her again - ask her what stories her readers want to read Before you do that, read her stories and see what kind of stories she's written in the past. That will help you "pitch" her with "what kind of story do you like to tell?"

dkokelley 18y ago

The story is a PR thing. The collaboration is a business development thing. Keep them separate. Right now, focus on the story. in 1 month (after the story), go to a decision maker and give him your proposition. Mention that you were covered by them recently. Include the article if appropriate. The reporter is probably not the person you want to talk to about partnering with the paper. After the article is published, you might want to contact her and let her know how much you liked the article. Use the conversation to get the information on who you should contact about your collaboration idea. Also, what is the collaboration idea? Do you mean selling your services, or giving them away for free to the paper as a way of increasing your userbase?