3 ms·

And yet, that's linked to an article[1] that basically discredits the Jam Study, showing more choices don't really make a difference either way. 1. http://www.

• jere 14y ago
  Derp. I read the Paradox of Choice, which featured the Jam Study and quite a bit of other evidence against excessive choice. Didn't even think I needed to click on that link though. The last part makes a good point though: >It is of course important to make a distinction between choice and complexity. One reason behind the smart nudge of having new employees at a company be automatically enrolled in a 401(k) plan is that the stack of paperwork and the large, complex set of options will turn some employees off from joining if left to their own devices. But asking someone who knows nothing about investing to suddenly think about asset allocation, to choose between fixed-income and equity products, between value and growth funds, etc., is a lot more complex than asking her to choose between strawberry jam and marmalade. So even if jam studies of the future prove inconclusive, it still seems wise to streamline choices whose complexity might otherwise hamper a good outcome.