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I hate this title. I understand that it is designed to draw attention and curiosity (coming from a site called THINKTRAFFIC, it's probably expected), but the ti
by dkokelley 14y ago
I hate this title. I understand that it is designed to draw attention and curiosity (coming from a site called THINKTRAFFIC, it's probably expected), but the title and other titles from the "popular articles" section just scream "headline tricks to draw clicks".
An informed title would probably be "Useful pricing techniques" or "Have multiple price points", although it really is a balance between headline accuracy and user interest. I suppose what I hate the most is that this less accurate title works better, and that's our fault.
- rhizome 14y ago"Please phrase your blogpost title in the form of a search query string"
- jrajav 14y ago"How to price a product" would have been just as fitting, but less patronizing and baity.
- ssttoo 14y agoApparently "Do you make these mistakes in English?" was the original headline and replicated by many marketers over the years, becoming one of the "formulas" that draw attention.
- dkokelley 14y agoIt's too late to edit, but for context for my parent post, the original HN title was the same as the linked article, "Are You Making the Most Common Pricing Mistake?"