There are a few javascript-based solutions for testing * Optimizely (A YC company with a WYSIWYG editor for specifying variants) * Xander.io (Targeted at deve

There are a few javascript-based solutions for testing * Optimizely (A YC company with a WYSIWYG editor for specifying variants) * Xander.io (Targeted at developers with HTML5 markup to specify variants - full disclosure I help with this project) * Visual Website Optimizer There are also server-side solutions depending on what framework you are working within. On getting started: You need a goal for your pages (or collection of pages). It could be you want users to sign up for a mailing list, or donate to a cause. As long as the goal is clear, you will have a direction to work your hypotheses towards. Once you have the goal, coming up with pages and content is the fun and difficult part. I like to think of pages as a combination of sections, with each section having a bunch of variants - we wrote a simple example with xander.io - http://www.xander.io/tutorials.html http://www.xander.io/tutorials.html and there are a few on each of the services I linked above. It's definitely worth figuring out, let me know if I can help!