3 ms·
I'd disagree that it's a natural progression to move from collecting anonymous (or at least pseudo-anonymous) use data from what your users actively do on your
by lazerwalker 14y ago
I'd disagree that it's a natural progression to move from collecting anonymous (or at least pseudo-anonymous) use data from what your users actively do on your web site (which is very useful for measuring usage and making design improvements) to cross-referencing that with data your users did not give you for the explicit purpose of identifying them.
- dchuk 14y agoThere was a post on here a few weeks ago where people were specifically blasting KISSMetrics for using an Evercookie style tracking system, so I'd argue that HN hasn't come up with a coherent opinion of the moral implications of analytics and conversion tracking yet.
- tomasien 14y agoSTRONGLY disagree. The point of using analytics is to put metrics behind your decisions. You need your data to give you insights, but you need these insights to be generalized to larger demographics. I.E. this type of person that is my potential customer doesn't convert on my landing page. Personal targeting is a TOTALLY different thing. It's not about optimizing technology, it's about optimizing sales WITHOUT optimizing technology.